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Nostalgia alert! Tamagotchi relaunches with an app

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Image Credit: Kimberly Butler/Time Life Pictures/Getty Images

Do you remember what the height of frustration for kids was in 1997? When you forgot to feed your Tamagotchi pet, and then it died! Or worse, you did nothing wrong but that dang thing froze and the pet died anyway.

For the uninitiated, Tamagotchi was a popular handheld digital game in the mid ‘90s that tasked you with keeping a digital pet alive by feeding and playing with it  by way of various buttons. They were all the rage on elementary school playgrounds, and now, when just about everything is handheld and digital, it shouldn’t be a surprise that Tamagotchi is aiming for a comeback.

Sync Beatz, which has licensed Tamagotchi from Bandai, has rebranded it “Tamagotchi L.i.f.e.” — with “L.i.f.e” standing for “love is fun everywhere.” Launching today, the free Tamagotchi L.i.f.e. app is celebrating the Sweet 16 anniversary of the original game – but since technology has improved just a bit since then, there are some modern improvements in the different ways you can play the game.

“The ‘Toy’ mode replicates the 16-bit black and white character pixels and all the familiar behavior and parenting tools of the original,” according to a press release. “The ‘app’ mode presents an updated version with the look, spirit and playability of the classic Tamagotchi game but adds color, higher resolution and allows fans to collect the growing virtual pets with the help of an illustrated guide that’s included.  The more Tamagotchis a player collects, the more of the many different Tamagotchi ‘shells’ – the egg-shaped design which houses the virtual pets – and specially designed wallpaper s/he will receive.”

Right now the app is only available for download on Android devices, but will soon be available on the iOS platform for iPhone/iPad. And there are plans in the works to make this a whole line.

Have you downloaded the app? What did you think?

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