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Surprise! Lego group announces special sets in promotion of 'Lego Movie'

Lego-Movie.jpg

Image Credit: LEGO

File this one under inevitable but exciting news: EW has learned that The Lego Group will release a collection of movie-inspired building sets celebrating the brand’s premiere in a film (The Lego Movie, featuring Chris Pratt and Morgan Freeman, hits theaters in 2014.)

“The Lego brand has been a vehicle for creative storytelling around the world for decades, so it’s no surprise that there is such growing enthusiasm for the first Lego theatrical film,” said Jill Wilfert, vice president of licensing and entertainment for The Lego Group in a press release. “We are thrilled to collaborate with our valued partners to build a varied and compelling portfolio of products through which fans of all ages can celebrate this Lego brand milestone.”

In addition to building sets, pictured above, the company will also roll out a videogame as well as apparel, bags, watches, stationery and storage items based on the movie. Somebody be sure to tell this guy.


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