You get a gift card. For Christmas! Hooray! For a massage, a meal, a toy, a game, whatever.
You must present THE CARD so that you may receive your holiday bounty.
But…on the day you decided to get your massage, meal toy, whatever, WHERE IS THE CARD??!!
It has been swiped, pilfered, procured, picked, plucked, and or napped by the Mischievian called the CARDNAPPER. Does he redeem the card? NO! He hides it in the back of the closet, or in the bottom drawer, or somewhere under something where you will not look until the store from which the card was purchased NO LONGER EXISTS!!!!