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Tag: Hasbro (1-8 of 8)

New 'Equestria Girls' video casts real kids as ponies-turned-people -- EXCLUSIVE

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Cartoon ponies turned cartoon humans turned actual humans — is your head spinning yet?

No? In that case, you’ll enjoy this brand-new music video for “The Magic of Friendship,” a kicky pop tune being used as the “brand anthem” for My Little Pony Equestria Girls. In the clip, real girls cast as avatars for the movie’s animated characters — who are themselves hominid versions of My Little Pony Friendship is Magic‘s Mane 6 — introduce a school cafeteria to, you guessed it, the joys of companionship. They also teach a new dance called the EG Stomp, performed more easily with hands and feet than hooves.

Watch below:

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'Equestria Girls': Go behind the scenes of 'My Little Pony' spinoff in exclusive clip

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Missed Equestria Girls — the hominid spinoff of My Little Pony Friendship Is Magic — when it galloped into theaters earlier this summer, and can’t wait to watch it on TV this September?

You’re in luck: The full-length film’s DVD and Blu-ray debut is just one week away.

The home release includes a stable of special features, including karaoke songs, a “ponify yourself” game, a printable movie poster — and a behind-the-scenes doc that explains how FIM‘s creative team transformed the “mane six” ponies into human high-schoolers. Get a glimpse of it in the clip below, which features story editor Meghan McCarthy explaining the throughline between FIM‘s very first episode and Equestria Girls itself.

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Hasbro's KRE-O launches Dungeons & Dragon toy sets

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It’s two nerdy tastes that taste great together!

Hasbro announced this morning that its KRE-O construction brand — think “rhymes-with-Schmego” — is joining forces with Dungeons & Dragons, the fantasy role-playing game that’s been synonymous with “nerdery” since 1974 — and which, as luck would have it, is owned by Hasbro’s subsidiary Wizards of the Coast. The toys are set to hit shelves next January.

D&D fans lucky enough to be in San Diego later this week can check out the new sets at Hasbro’s Comic-Con booth. From 9-10 a.m. on Friday, July 19, they’ll also get a chance to receive a special edition KRE-O D&D collectable poster, as seen above. KRE-O sets themed around Star Trek, Transformers, and G.I. Joe will be on display at the booth as well.

Egg-citing news about an all-new Furby line -- EXCLUSIVE

Dah-ay-loh-oo-tye, Furby fans (and anyone who spent 1998 cowering in fear of their Furby)! There’s big news on the horizon for Hasbro’s recently relaunched electronic pet — and though we don’t have much information about the “next generation” of furry toys, we do know that a new line is coming, and it has a name: Furby Boom. Here’s a teaser image:
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Hold your horses, 'My Little Pony' fans: We've got a new 'Equestria Girls' trailer -- EXCLUSIVE

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Yes, the idea of My Little Pony Friendship is Magic‘s equine mane six being recast as human high school students sounds a little crazy at first.

But it’s tough not to be charmed by that premise after watching this brand-spankin’-new trailer, which clearly lays out the movie’s plot. Shortly after she’s named a princess, Twilight Sparkle’s all-important crown is stolen by wicked Sunset Shimmer, who spirits it through a looking glass. In order to get the tiara back, Twilight must follow her adversary into a new and strange world — one populated by weird-two-legged creatures who bear an odd resemblance to her pony pals back in Equestria.

There’s some rote stuff here, to be sure (“Looks like if I want my crown back, I’ll have to become princess of the fall formal!”) — but Friendship is Magic‘s quirky-cute sense of humor appears to be largely intact, which is really all that matters.

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'My Little Pony' books galloping to shelves near you -- EXCLUSIVE

Eager Bronies — and, you know, actual children — still have several months to wait before new episodes of My Little Pony Friendship Is Magic return to The Hub. Luckily, a slew of new Pony titles being released this spring, summer, and fall should help make time fly.

Three of these books — Meet the Ponies of Ponyville, Welcome to Equestria, and Twilight Sparkle and the Crystal Heart Spell — hit stores today, while three more are slated for later this year. The full-color original picture book Under the Sparkling Sea, out April 23, features breathtaking illustrations by artist Mary Jane Begin and a journey to Aquastria, an all-new underwater world. The Elements of Harmony (June) serves as a guide to My Little Pony Friendship Is Magic, complete with a forward by creator Lauren Faust. And finally, the Mini Pony Collector’s Guide (October) is a must for any avid Pony pack rat — especially since it comes with an exclusive mini figurine.

We’ve got exclusive images from the new books, as well as the punch-out trading card that comes with Twilight Sparkle and the Crystal Heart Spell (pictured above). Want to see them all? Hoof it on over to our gallery where you can use a magnifier to check out some of the detail.

Read more:
Exclusive MLP Book Images
‘My Little Pony Friendship is Magic’ returns this winter — EXCLUSIVE
‘My Little Pony: Friendship Is Magic’ exclusive: Twilight’s becoming a princess!
‘My Little Pony Friendship Is Magic’: Exclusive clip from season 3′s royal finale
‘My Little Pony Friendship Is Magic’: Some horseplay before the Equestria Games — EXCLUSIVE

'My Little Pony Friendship Is Magic': 10 great pop-culture homages, from 'Lucy' to 'Lebowski'

Yes, My Little Pony Friendship Is Magic is designed primarily for children. But adults who watch the show will be delighted to discover a world of references engineered to go right over its target audience’s tiny heads — specifically, homages to grown-up touchstones like Star Wars, Top Gun, and even The Big Lebowski (pictured above).

Before the cult hit airs its season finale this Saturday, get acquainted with it by watching Friendship Is Magic‘s 10 best nods to entertainment classics, placed in the order in which they appeared on the show.

1. Star Wars Episode IV: A New Hope

After saving the land of Equestria from the wicked spirit Discord in season 2′s “The Return of Harmony,” the six pony pals at the center of the series are lauded as heroes — much like Luke Skywalker and Han Solo at the end of the first Star Wars movie. See the pony version of this scene below — then watch the second video to see how perfectly it syncs up with A New Hope‘s conclusion.

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Hasbro introduces Nerf Rebelle line for girls, starting with the Heartbreaker bow -- EXCLUSIVE

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Hasbro is hoping to hit a bullseye with its next high-profile launch — a new brand of Nerf toys aimed specifically at girls. The line, called Nerf Rebelle, will feature projectiles that have the same power as the top items in the brand’s Nerf Elite line — but come wrapped in a prettier package and designed to encourage the collaborative play Hasbro has found girls prefer. Aspiring Princess Meridas and Katniss Everdeens can own the first Rebelle product — called the Heartbreaker bow — this fall.

Rebelle immediately brings to mind Lego Friends, a new line of female-driven products that helped to increase Lego’s profits by 36 percent last year — even as critics accused the toy company of promoting gender stereotypes. But John Frascotti, Global Chief Marketing Officer of Hasbro, says that his corporation isn’t worried that Rebelle pigeonholes girls or reinforces the ideology of separate spheres.

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