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Behind the scenes of 'Ice Age Village' app -- EXCLUSIVE VIDEO

Since arriving last April, the family-friendly, freemium Ice Age Village app has seen some 35 million fans of the film franchise join the city-building fun. Thanks to regular updates, a focus on accessible, yet engaging gameplay and a continued commitment to its thriving fan-base, the one-time film promo (it was released out front of Ice Age: Continental Drift) has proven to be much more than another cog in the movie marketing machine. The following exclusive video introduces us to some of the creative folks — besides Manny, Ellie, Diego, and Sid — responsible for keeping the content coming and offers a sneak peek at “dinoworld,” a new area arriving next year. READ FULL STORY

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