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Tag: Lego (1-4 of 4)

Surprise! Lego group announces special sets in promotion of 'Lego Movie'

File this one under inevitable but exciting news: EW has learned that The Lego Group will release a collection of movie-inspired building sets celebrating the brand’s premiere in a film (The Lego Movie, featuring Chris Pratt and Morgan Freeman, hits theaters in 2014.)

“The Lego brand has been a vehicle for creative storytelling around the world for decades, so it’s no surprise that there is such growing enthusiasm for the first Lego theatrical film,” said Jill Wilfert, vice president of licensing and entertainment for The Lego Group in a press release. “We are thrilled to collaborate with our valued partners to build a varied and compelling portfolio of products through which fans of all ages can celebrate this Lego brand milestone.”

LEGO's 'The Yoda Chronicles': EP previews premiere -- EXCLUSIVE IMAGES

Last week, LEGO unveiled a full-sized X-wing starfighter straight out of the Star Wars universe. Tonight, LEGO will debut The Yoda Chronicles on Cartoon Network, a three-part animated dive back into that universe (airing throughout the year) that follows a new Sith plan to create Force-enhanced clones and Yoda’s attempts to stop them. The result continues the LEGOs/Star Wars tradition of mixing references with irreverence. It’s a style familiar to anyone who has played a LEGO video game or watched previous LEGO animated specials, such as The Empire Strikes Out. READ FULL STORY

Behind the scenes of the world's largest LEGO model: A life-sized X-wing starfighter

LEGO is breaking its own record: Today, the toy company unveiled a life-sized model of the Star Wars X-wing starfighter in Times Square. It’s the world’s largest LEGO model, 42 times larger than the retail set and 43 feet long, with a 44 foot-wide wingspan. It’s a project more than a year in the making, requiring 32 builders to work for some 17,000 hours in the Czech Republic. Last week, LEGO invited EW to the hangar where the model was kept, in top secrecy, for several days after being shipped by boat from Europe. “Honestly, I didn’t think we could pull it off,” says Erik Varszegi, a LEGO master builder who worked as a consultant on the project. “I mean I’ve worked on some big things before, but nothing quite like this.”


Merlin's beard! 'Harry Potter' superfan builds incredible 400,000-piece Hogwarts model


You may be able to recite the Sorting Hat’s song and rattle off different spells, but don’t get into a “Who’s the Bigger Harry Potter Fan?” contest with Alice Finch. The certifiable Potterhead spent 12 months building an incredible 400,000-piece, 170-square-foot Lego replica of Hogwarts Castle that puts your fan fiction to shame. READ FULL STORY

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