At age 90, having brought to life some of the most enduring characters in pop culture history, you’d think maybe Stan Lee would be ready to ease into a nice quiet retirement—but that’s just not how Lee rolls. The tireless comic-book legend who spawned such iconic Marvel superheroes as Spider-Man, the Hulk, the X-Men, the Fantastic Four, Iron Man, and Thor has now launched a new entertainment imprint called Stan Lee’s Kids Universe. The company plans to roll out a series of books, games, e-books, and other offerings aimed at young children ages 1 to 10, beginning with a book called Monsters Vs. Kittens and a mobile game for iOS called Goobeez: Pirate Adventure. We asked Lee and one of his partners, 1821 Comics co-founder Terry Dougas, to explain the new venture.
EW: Where did the idea to create Stan Lee’s Kids Universe originally come from?
Lee: From the fertile minds of Terry Dougas and Stan Lee! We got together one day and said, “The world needs a new line of literature for young people.” READ FULL STORY »