Nickelodeon may be getting older (it’s 33!), but its powers-that-be have a laser focus on the young market. At the network’s 2013 upfronts yesterday, Nickelodeon Group President Cyma Zarghami played up research that showed kids eight and younger have an intense connection to their sense of humor. And the Viacom-owned network intends to feed that need with new preschool programing and a slate of new animated and live-action shows.
“We have reorganized our development process in a way that allows us to make content smarter and faster than ever before, tailored specifically for this first generation of post-millennial kids,” Zarghami said. “Our research tells us that for them funny is a badge of honor, and because funny is in Nickelodeon’s core DNA, we believe our position will ensure our success with them.” READ FULL STORY »