There’s no place like home — especially if that home is stuffed with these Wizard of Oz-themed collectibles, which Warner Bros. will release in honor of the seminal fantasy film’s upcoming 75th anniversary next year. EW has a first look at eight toys in the collection — starting with this new Toto doll, the perfect companion for R.J. Wright’s existing Dorothy figurine. You don’t need a crystal ball to see how the studio has partnered with brands like Alexander Doll, Barbie, and even Mr. Potato Head to commemorate Oz‘s milestone — just click through, my pretties.
Tag: Toys (1-2 of 2)
Hasbro is hoping to hit a bullseye with its next high-profile launch — a new brand of Nerf toys aimed specifically at girls. The line, called Nerf Rebelle, will feature projectiles that have the same power as the top items in the brand’s Nerf Elite line — but come wrapped in a prettier package and designed to encourage the collaborative play Hasbro has found girls prefer. Aspiring Princess Meridas and Katniss Everdeens can own the first Rebelle product — called the Heartbreaker bow — this fall.
Rebelle immediately brings to mind Lego Friends, a new line of female-driven products that helped to increase Lego’s profits by 36 percent last year — even as critics accused the toy company of promoting gender stereotypes. But John Frascotti, Global Chief Marketing Officer of Hasbro, says that his corporation isn’t worried that Rebelle pigeonholes girls or reinforces the ideology of separate spheres.
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