EW's Special Coverage

Family Entertainment

The Family Room Entertainment Weekly's Family Room Blog

Tag: Toys (1-5 of 5)

Lammily, the first average Barbie, needs crowd-funding to become a reality


For years, Barbie has been criticized for setting unrealistic body-image expectations for young girls. But it wasn’t until artist and researcher Nickolay Lamm came along that someone offered an actual alternative to the age-old doll. When Lamm heard the criticism, he had an idea to use the CDC’s measurements for the average 19-year-old American woman to create Real Barbie, which was released on July 4, 2013. The response from that project is what made Lamm decide to carry out his vision and actually create these dolls, but he needs help raising funds.

We caught up with Lamm to talk about his inspiration, and where Lammily goes from here: READ FULL STORY

Hasbro's KRE-O launches Dungeons & Dragon toy sets


It’s two nerdy tastes that taste great together!

Hasbro announced this morning that its KRE-O construction brand — think “rhymes-with-Schmego” — is joining forces with Dungeons & Dragons, the fantasy role-playing game that’s been synonymous with “nerdery” since 1974 — and which, as luck would have it, is owned by Hasbro’s subsidiary Wizards of the Coast. The toys are set to hit shelves next January.

D&D fans lucky enough to be in San Diego later this week can check out the new sets at Hasbro’s Comic-Con booth. From 9-10 a.m. on Friday, July 19, they’ll also get a chance to receive a special edition KRE-O D&D collectable poster, as seen above. KRE-O sets themed around Star Trek, Transformers, and G.I. Joe will be on display at the booth as well.

Egg-citing news about an all-new Furby line -- EXCLUSIVE

Dah-ay-loh-oo-tye, Furby fans (and anyone who spent 1998 cowering in fear of their Furby)! There’s big news on the horizon for Hasbro’s recently relaunched electronic pet — and though we don’t have much information about the “next generation” of furry toys, we do know that a new line is coming, and it has a name: Furby Boom. Here’s a teaser image:

Warner Bros. reveals 'Wizard of Oz' 75th anniversary commemorative toys -- EXCLUSIVE


There’s no place like home — especially if that home is stuffed with these Wizard of Oz-themed collectibles, which Warner Bros. will release in honor of the seminal fantasy film’s upcoming 75th anniversary next year. EW has a first look at eight toys in the collection — starting with this new Toto doll, the perfect companion for R.J. Wright’s existing Dorothy figurine. You don’t need a crystal ball to see how the studio has partnered with brands like Alexander Doll, Barbie, and even Mr. Potato Head to commemorate Oz‘s milestone — just click through, my pretties.

Hasbro introduces Nerf Rebelle line for girls, starting with the Heartbreaker bow -- EXCLUSIVE


Hasbro is hoping to hit a bullseye with its next high-profile launch — a new brand of Nerf toys aimed specifically at girls. The line, called Nerf Rebelle, will feature projectiles that have the same power as the top items in the brand’s Nerf Elite line — but come wrapped in a prettier package and designed to encourage the collaborative play Hasbro has found girls prefer. Aspiring Princess Meridas and Katniss Everdeens can own the first Rebelle product — called the Heartbreaker bow — this fall.

Rebelle immediately brings to mind Lego Friends, a new line of female-driven products that helped to increase Lego’s profits by 36 percent last year — even as critics accused the toy company of promoting gender stereotypes. But John Frascotti, Global Chief Marketing Officer of Hasbro, says that his corporation isn’t worried that Rebelle pigeonholes girls or reinforces the ideology of separate spheres.


Latest Videos in Family


From Our Partners

TV Recaps

Powered by WordPress.com VIP