AwesomenessTV — a YouTube channel with its own series, sketches and musicians — is making the jump to television tonight: The formerly online-only channel will premiere a half-hour comedy on Nickelodeon that includes fresh material stirred in with YouTube clips. Daniela Monet (Victorious) will host the show, also called AwesomenessTV, and continue to work for the online outlet, which has garnered more than 1 billion YouTube views.
AwesomenessTV CEO Brian Robbins told Variety that the YouTube channel will continue to be the first priority, but said they’re looking forward to finding more viewers. “The long-term goal is to build audience and own eyeballs over time,” he said. “It might take a little time for ad revenue to catch up. But an eyeball is an eyeball is an eyeball — no matter where it is, on TV or online.”
Nickelodeon is not new to the concept of adopting content from the web: The channel worked with Lucas Cruikshank (better known as Fred on YouTube) on three films. Cartoon Network picked up Annoying Orange, a YouTube channel with more than a billion hits, and created The High Fructose Adventures of Annoying Orange. Those adorable AT&T ads featuring roundtable chats with kids started out as the brainchild of a YouTube star: Beck Bennett was an aspiring actor and comedian with thousands of hits on the video site when he got his big break in the spots.
So is YouTube just a springboard for bigger and better things?
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